Creating a future journey for the internal applying and hiring process

What

The challenge was to define a future journey for the internal applying and hiring process.

Responsibility

I was in the lead and the service designer in this project and worked together with a business analyst.

Result

In the end we delivered personas, an as-is journey and a storyboard how we envisioned the to-be experience.

Roles

deliverables

Methods

Service designer

Personas

To-be experience storyboard

As-is journey

Workshop facilitation

Design sprint

Define challenge

Ideation

Prototyping

Usability testing

Mapping out the findings of the as-is journey

Challenge & approach

The challenge was to discover what the pains and gains were in the internal hiring and applying process. With that in mind, we would co-create with users and in the end create a to-be experience storyboard.

We first set up 6 interviews with managers who hire people on a regular basis and 6 employees who didn't have a role within KLM at the moment and thus were looking for one.

Final result of the job finder journey

Co-creatiON workshop

After processing the findings of the interviews into insights, we did a workshop with hiring managers and one with job finders. The goal of the workshops was to verify and expand our findings and do a first ideation round with them.

It were two insightful and fun sessions that on the one hand brought new ideas but also created support amongst the employees for this initiative.

Example of slide with journey exercise

Participant explaining his teams journey

One of the to-be experience storyboard slides

Results & next steps

Based on all we learned, I created the personas, as-is journeys and to-be experience storyboard. We presented them back to a wider audience to gather more feedback and support for the next phase of the project.

On the whole it was a great project with valuable insights that helped give the right focus to the team that was going to create the design for the hiring process.

Creating a future journey for the internal applying and hiring process

What

Responsibility

Result

Roles

deliverables

Methods

Challenge & approach

The challenge was to discover what the pains and gains were in the internal hiring and applying process. With that in mind, we would co-create with users and in the end create a to-be experience storyboard.

We first set up 6 interviews with managers who hire people on a regular basis and 6 employees who didn't have a role within KLM at the moment and thus were looking for one.

Co-creatiON workshop

After processing the findings of the interviews into insights, we did a workshop with hiring managers and one with job finders. The goal of the workshops was to verify and expand our findings and do a first ideation round with them.

It were two insightful and fun sessions that on the one hand brought new ideas but also created support amongst the employees for this initiative.

Results & next steps

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Creating a future journey for the internal applying and hiring process

What

Responsibility

Result

Roles

​

​

deliverables

​

​

​

Methods

Challenge & approach

The challenge was to discover what the pains and gains were in the internal hiring and applying process. With that in mind, we would co-create with users and in the end create a to-be experience storyboard.

​

We first set up 6 interviews with managers who hire people on a regular basis and 6 employees who didn't have a role within KLM at the moment and thus were looking for one.

Co-creatiON workshop

After processing the findings of the interviews into insights, we did a workshop with hiring managers and one with job finders. The goal of the workshops was to verify and expand our findings and do a first ideation round with them.

​

It were two insightful and fun sessions that on the one hand brought new ideas but also created support amongst the employees for this initiative.

Results & next steps